Your expert in digital performance

2Be-FFICIENT is a French company specialising in synthetic monitoring. Since 2000, we watch the critical user journeys of large enterprises so their digital services stay reliable.

Our approach is built around the real experience: we replay your customers’ journeys across web, mobile and interactive voice, to catch friction before it reaches your users.

hello bank
maif
leboncoin
société générale
gmf
engie
bnp paribas
matmut
decathlon
lcl
direct assurance
galeries lafayette

+25 years

experience

+40 customers

key accounts

17.8M

observations in 2024

~2,000

alerts per day

Vision

Guaranteeing your digital excellence

Today, every click counts.

The reliability and smoothness of a digital service decide how much trust your users give you. The slightest failure costs both revenue and reputation.

At 2Be-FFICIENT, we treat these risks as weak signals to exploit, through monitoring centred on the user and on real usage.

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blue glow monitoring
purple glow monitoring
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blue glow monitoring
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What sets us apart

Monitoring seen from your users’ side

Most monitoring tools answer a technical question: are my servers, APIs and infrastructure responding? We ask another one, closer to your business: are your users actually completing their journeys?

Our synthetic monitoring continuously replays your critical scenarios, login, payment, sign-up or voice server calls, exactly as your customers experience them, on web and mobile. We measure the real experience, not just availability.

We go beyond detection. With Argos, our AI agent, we no longer wait for incidents: we anticipate anomalies on your journeys before they reach your users. Opale, in turn, analyses incidents and helps you understand their cause. You move from monitoring that reports to monitoring that anticipates.

Complementary

Complementary to your APM tools

This complements your APM tools. Where APM analyses the internal behaviour of your applications (servers, APIs, infrastructure), we bring the journey, business-usage and perceived-experience perspective.

The result: your technical dashboards can be all green while a user fails to pay. We watch what APM cannot see: the real, end-to-end journey.

Our story

25 years serving digital performance

Founded in 2000, 2Be-FFICIENT grew with the web, then mobile, then AI, without ever changing course: measuring what users truly experience.

  1. 2000 2Be-FFICIENT founded, around synthetic monitoring of critical journeys.
  2. 2002 First major accounts.
  3. 2013 Expansion to mobile-app monitoring.
  4. 2023 Added interactive voice response (IVR) monitoring.
  5. Late 2024 Integration of our first AI building block, Opale.
  6. 2026 First step toward predictive monitoring with our new AI agent, Argos.
Team

Experts at your service

Behind the technology, a dedicated team supports our customers in complex, heterogeneous, constrained, and sometimes closed or sensitive environments.

Our experts work closely with IT, digital, and business teams to turn every incident into an opportunity for continuous improvement.

evelyne martin

Evelyne Martin

General Manager

haga rakotoharivelo

Haga Rakotoharivelo

Associate Director and Head of R&D

loic cornille

Loïc Cornille

Production department manager

2Be

2Be

Responsible for monitoring your sites and apps

Mariem Gsouma

Mariem Gsouma

Customer Support Manager

Ines Belal

Ines Belal

Business Developer

sophie bazile

Sophie Bazile

Executive Vice-President

Jean François

Jean François

Technical support

Values

Putting you at the heart of our actions

Guarantee a smooth and seamless user experience across all your platforms.

Customer relations

We build lasting partnerships. Every client shapes our roadmap: listening to their real incidents is how Argos and Opale were born.

Expertise

We support you with all your monitoring issues, whether simple or complex, without changing your existing infrastructure.

Innovation

Since 2000, we have adopted each technological shift with a single goal: securing your digital excellence, without needless complexity.

Commitments

Our CSR commitments

We build more frugal digital services, in our operations as in our product.

Frugal monitoring

We optimise the frequency and targeting of our scenarios to watch what matters without wasting resources:

Ethical and inclusive work environment

At 2Be-FFICIENT, we aim to provide our employees with a stimulating and ethical working environment.

References

Trusted by leading companies

Leading banks, insurers, retailers and energy providers rely on 2Be-FFICIENT to monitor their most critical journeys. See how GMF improved its incident management or how Direct Assurance strengthened mobile-app monitoring with our solutions.

See all case studies

FAQ

Frequently asked questions

What is 2Be-FFICIENT?

2Be-FFICIENT is a French company specialising in synthetic monitoring. Since 2000, we watch the critical user journeys of large enterprises across web, mobile and interactive voice.

How long has 2Be-FFICIENT existed?

We were founded in 2000, over 25 years supporting major accounts on digital performance.

How is this different from an APM tool?

APM analyses your applications’ internal behaviour. Our synthetic monitoring measures your users’ real experience by replaying their journeys. The two are complementary.

What kind of clients do you work with?

Mainly major accounts with business-critical digital services: banking, insurance, retail and energy.

How does AI fit into your monitoring?

With Argos, our new AI agent, we anticipate anomalies before they occur; with Opale, we analyse incidents to identify their cause. The goal: moving from reactive to predictive monitoring.

Where are you based?

Our head office is in Paris, France.

Let’s talk

A critical journey to make reliable, a recurring incident to understand? Let’s take 15 minutes together.

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