The transactional monitoring is one of the solutions available to improve both site or application performance and user experience. It is part of a broader approach to synthetic monitoring. Perfectly suited to an e-commerce site, this type of monitoring enables the rapid detection of any problems encountered by buyers during the purchasing process.
But how does this type of application or web supervision work? What are the benefits for your business? What's at stake? 2be-FFICIENT answers your questions and explains how you can optimize the customer experience by simulating scenarios using transactional monitoring.
What is transactional monitoring?
Transactional monitoring is part of a broader approach to synthetic monitoring. Its aim is to check that a site is working properly by simulating a user's journey.
This monitoring is based on a scenario, which analyzes the site's response to user input, such as an online purchase. Thanks to this simulation, it is possible to :
- find out which stages are faulty ;
- identify any malfunctions in the user path ;
- measure site response times for each stage of the scenario.
During this simulation, automated tests are carried out, which reproduce the actions that web users might perform. These tests are used to evaluate the performance of the site or application. And in the event of an error, an alert is sent.
What are the concrete benefits for a company?
Errors made when making a purchase on an e-commerce site often discourage Internet users, and therefore have an impact on a site's conversion rate. That's why it's essential to detect them before they happen, so you can correct them.
This is where transactional monitoringwhich simulates the steps users take to complete an order. In concrete terms, this type of monitoring offers several advantages:
- a proactive detection of anomalies before customers do, thus avoiding dissatisfaction and lower conversion rates;
- Secure sales by reducing basket abandonment and lost sales;
- improveduser experience by offering customers a fluid, optimal journey through the site or application, which builds trust, loyalty and a positive reputation for the company.
Why is simulation essential today?
A slow response time, an error when validating a shopping cart, a problem when a customer logs in to their account can all have a negative impact on the conversion rate. However, if this rate falls, it also has an impact on a company's sales and image.
To identify these operating anomalies, the transactional monitoring is highly effective, as it doesn't just measure site performance: it also checks the availability and functional validity of critical paths.
By simulating customer actions and performing critical critical API teststests, it provides a more global and representative approach to the user experience. This enables us to better understand their journey on an e-commerce site or application. And that's vital because..:
- the growing complexity of applications (multi-API, cloud, mobile, web);
- ever-higher expectations from users, who want very fast loading times for pages and forms, and will not tolerate any bugs or anomalies ;
- pressure from the competition: today, the slightest error on a site is costly, and can damage a company's image. If an Internet user considers that the site is loading too slowly, or if a problem prevents them from completing their action, they may turn to a competitor... and then never come back.
The poor performance of a site or application can have a real negative impact on a company's sales.
Especially nowadays, with social networks, information circulates very quickly, and a dissatisfied customer doesn't hesitate long before expressing his dissatisfaction publicly.
How do you set up effective transactional monitoring?
The transactional monitoring can monitor various actions on a site or application, including :
- shopping cart (add or delete items) ;
- filling in a form (when ordering online, for example);
- successful e-commerce transactions (connection to an online payment service, validation of customer information).
This means defining the right scenarios in advance, using the right data and reacting quickly. To facilitate the implementation of this monitoring, you can rely on our 2be-FFICIENT transactional monitoring solution, which offers you an innovative and intuitive infrastructure.
Designed to enhance the user experienceit works in several stages:
- Selection of critical routes to monitor ;
- Automated testing 24/7 to simulate user actions;
- Real-time error alert with problem identification and diagnostic information;
- Follow-up of customized statistics according to company needs;
- Send a performance report.
By choosing 2be-FFICIENT for your transactional monitoring, you benefit from an effective solution for optimize the customer journeyand get concrete results.
To find out more, take a look at our case studies or contact us!
FAQ TRANSACTIONAL MONITORING
What is the difference between transactional and synthetic monitoring?
Transactional monitoring is an advanced synthetic monitoring technique. In fact, it focuses on the critical points of an e-commerce site or application, such as the purchase path and online order validation. The difference lies in the tests carried out, which are more advanced and focus on transactions.
To place transactional monitoring within a more global vision of application monitoring, read our article : What is website monitoring?
Can a course be tested in several environments (pre-prod, prod)?
Yes, it's possible, and it can even be used to identify malfunctions and errors during production, by simulating the journeys of future users and correcting them before the site or application goes live.
