A well-functioning website has become essential to the success of your business.
Your digital platform is an indispensable resource for your business. As such, it must ensure optimum performance levels to guarantee your users' experience. Identifying malfunctions before they become major problems is essential.
This is the role of website supervision and digital experience monitoring, which help you to detect breakdowns, unavailability and other problems that may affect the user experience. This monitoring can be carried out in a variety of ways, including synthetic monitoring, Digital Experience Monitoring (DEM) or proactive supervision. These are just some of the solutions we offer.
What is web supervision?
Web supervision encompasses all the resources deployed (tools, hardware, software and technical resources) to :
- Assess the state of your platform,
- Evaluate your site's performance and
- Make sure it works properly
The main aim is to avoid any service interruptions and to identify upstream any malfunctions that could ultimately cause problems.
As your company's digital showcase, your website must be operational and accessible at all times (at least that's what your customers and visitors expect). As its availability and smooth operation reflect your brand image and the quality of your products or services, it's important to ensure its performance.
Supervision provides an overview that enables you to control all the elements required for a functional web application. It ensures the availability and performance of your equipment, infrastructure, platforms and software.
Supervision can generally include web application monitoringservers, workstations or your website. A good DEM (digital experience monitoring) system must enable :
- Constantly monitor your digital platform
- Analyze reported data to define reference data
- Issue alerts if the system detects a malfunction
What's the difference between supervision and monitoring?
As mentioned above, there is a slight difference between supervision and monitoring.
Visit web supervision is real-time monitoring of your site or applications to detect and correct anomalies immediately.
Website monitoring is also real-time monitoring of your platform. But this solution focuses on the digital journey and experience of your visitors, and more specifically on the availability and navigability of your website.
To carry out this monitoring, the monitoring solution will collect data on your website's usual performance. This will enable it to establish reference values. On this basis, monitoring will be carried out to detect any deviation from the reference values and alert you.
By receiving these alerts, your teams will be able to react quickly and correct any anomalies. Ultimately, website monitoring can also help them anticipate problems.
Types of website supervision
Today, there are various methods for digital experience monitoring and web supervision. Each has its own advantages and disadvantages, and plays a very specific role in improving theuser experience and performance of your digital platforms. To help you decide which solution is right for you, we're going to introduce you to these different monitoring tools.
Active supervision with synthetic monitoring
In the active monitoring (or synthetic) monitoringmonitoring tools take a proactive approach to their control action. This supervision will indeed reproduce your users' behavior on one or more identified paths, and identify any malfunctions.
With this type of monitoring, there is no real-time monitoring of users on your platform. Its role is to :
- simulate this behavior;
- perform actions as a user would.
This simulation has the advantage of enabling you toidentify malfunctions before a user encounters them.
This proactive action helps you significantly improve :
- the availability of your website;
- user satisfaction.
Passive supervision with RUM (Real User Monitoring)
In passive monitoringmonitoring tools will focus on your visitors' actual browsing. Monitoring will not be a reproduction of their behavior but a feedback of behaviors performed in real time real time by your users.
To put it more concretely, if a malfunction is reported, it's because your user is currently experiencing it.
With passive monitoring, your teams are more reactive than proactive. They only intervene when an incident is reported.
PLC supervision
With API monitoringmonitoring, your teams can solve any problems that may affect the availability and performance of your website.
Offering ever greater functionality and versatility, these APIs have modular architectures, relying on external services over which you have no control. With a reliable, efficient monitoring tool, you can proactively monitor their availability, response times and downtime.
This enables you to improve digital customer journeys and guarantee a user experience that meets the expectations of your website visitors and customers.
Web application supervision (or transactional supervision)
The monitoring your web applications is essential to ensure their availability and reliability. Real-time monitoring lets you :
- monitor and analyze their performance;
- monitoring and solving problems ;
- anticipate anomalies by performing tests.
It helps you to better manage incidents and prevent them from damaging your business. By intervening as soon as a problem appears on your web application, you can avoid a critical situation, which will have a negative impact on your customers' satisfaction. With supervision focused on user experience, you can make navigation on your web applications smoother, while integrating complex and secure authentication systems.
Internal monitoring
The internal monitoring is used to check the correct operation of servers and services on the company's internal network. This type of monitoring is performed from within the company.
Like all other DEM toolstools, it's all about ensuring availability and performance. The main advantage is that it guarantees the security of monitored resources, as it does not require access from the Internet.
External monitoring
The external monitoring monitors services or applications accessible from a network outside the company: the Internet. It aims to monitoring by taking into consideration the experienced by your visitors.
This digital experience monitoring requires no special installation, as it accesses your digital platforms via the Internet. Monitoring is carried out from your public site, the access point for your visitors. So you can monitoring focused on the user experience.
Whatever type of web supervision you choose, you have an effective tool for improve the user experience and boost the performance of your site and mobile applications.
The importance of website supervision for your business
The digital is today as a growth driver in all business sectors. Ensuring an optimal user experience on all digital media is therefore of prime importance in attracting and retaining customers. This contributes to customer satisfaction, which in turn has an impact on your company's reputation and image. Likewise web supervision and DEM help you to improve productivity and collaboration between your teams, and reduce the costs associated with malfunctions on your digital platforms.
What's more, by using a 2Be-FFICIENT solution, you no longer need to outsource this web monitoring. You manage it in-house, which improves your responsiveness and avoids dependence on an external professional who, unlike our solutions, is not available 24 hours a day. This simplifies the management of your mobile applications and your website, and is essential for ensuring the optimization and excellence of the user experience.
Improving the user experience
User experience is the sum total of all interactions between a user and a company's product or service. A user experience allows visitors to feel confident when interacting with a brand or company. But it is more than just creating an attractive interface.
It also means that users can carry out their actions easily and intuitively. They shouldn't be frustrated or disoriented by the experience they have on a website or mobile application.
The main causes of a poor user experience are :
- poor ergonomics;
- slowdowns, downtime or maintenance ;
- overly complex navigation ;
- pop-ups that hide half the screen and prevent proper use;
- the last validation step of an unavailable course
In this context, waiting for a customer or prospect to have a bad user experience before (re)acting can have far-reaching consequences.
This requires :
- ensure the availability and performance of its digital platforms;
- measure and anticipate malfunctions by implementing monitoring tools focused on the user experience.
This is what mobile application and website monitoring is all about, which is a highly effective tool for providing your users with a digital experience experience for your users.
Preventing incidents
The implementation of a digital path monitoring solution enables permanent surveillance to prevent risksanomalies and other malfunctions. As these have an impact on your business and the satisfaction of your customers and visitors, they must be avoided.
Thanks to DEMyou can implement tools to monitor your digital customer journeys to know, in real time, what users are experiencing. This monitoring is based on a data collection process, which are then used to identify :
- slowdowns ;
- potential malfunctions.
The aim is to :
- resolve them before, if possible, they cause cause problems for users;
- then prevent them by identifying their causes in order to avoid their recurrence.
Demonstrate responsiveness in the event of a problem
When a problem arises on your site or application, if it isn't resolved quickly, it's likely to irritate buyers, Internet users. They'll leave your platform before finalizing their purchase or action. Hence the importance of web supervisionwhich informs you immediately of any malfunction. This enables you to react quickly and take internal action to correct the anomaly.
This reactivity is necessary for your company's reputation and to guarantee customer loyalty. It avoids inaccessibility of your site or application, which should be as short as possible in the event of a problem.
Enhance the quality of your digital services
The digital experience monitoring (DEM) also provides essential information for decision-making on how to improve digital products and services.
By identifying the sources of anomalies, malfunctions and breakdowns, you can correct and remedy them to provide your customers with a better quality of service.
This also enables you to identify optimization levers, and new functionalities to be developed to better meet the needs of customers and users of your digital platforms.
How does website supervision work?
Visit web supervision is based on a set of tools that collect data in order to carry out tests and track information on the operation and performance of a site or application.
Test points and frequency
Monitoring a site involves checking certain control points to make sure they are working properly. These include :
- the loading time of a site's pages ;
- page display quality ;
- the smooth running of user actions (logging in to their account, clicking on a link, subscribing to a newsletter, online payment, validating a shopping cart, etc.);
- protection of users' personal data;
- normal page loading...etc.
It also involves carrying out tests and monitoring their results to ensure the performance of a site or web application and the excellent user experience.
Key metrics monitored
Web supervision also involves monitoring key indicators known as metrics. These are essential for DEM as they help to understand the user journey, and optimize your site to improve conversions. Important metrics include :
- average session length ;
- bounce rate ;
- conversion rate ;
- the commitment rate.
This information is essential for improving the digital experience of users of your site or application.
Supervision solutions from 2Be-FFICIENT
2Be-FFICIENT can help you with web supervision and monitoring of the digital experience of your website or mobile application. We offer a range of solutions, focused on the user experience, to optimize conversions and provide visitors to your platforms with a reliable, high-quality service.
Synthetic monitoring
Synthetic monitoring enables proactive approach. It highlights potential malfunctions before they affect users. Unlike passive monitoring, which analyzes your users' actual data, synthetic synthetic monitoring replicates their behavior.
Thanks to automated systems, it is possible to reproduce pre-determined actions on online customer paths in real time.
The main advantage of active monitoring is complete visibility over a digital journey. It offers the possibility of eliminating malfunctions before a user is impacted. This type of monitoring is therefore best suited to user experience-centric monitoring.
By opting for this 2Be-FFICIENT, you can increase your customers' satisfaction through a seamless digital experience.
Using real devices, browsers and operating systems, our automatons behave like real users on your customer journeys in order to measure the performance and availability of your mobile sites and applications.
Based on a system of graphical and textual searches, our automata reproduce behaviors very close to human ones. This makes it possible to detect anomalies that are usually undetectable by other types of monitoring.
The 2Be-FFICIENT solution is your mystery shopper robot to guarantee an optimal customer experience. experience !
Transactional monitoring
Monitoring your mobile application with 2Be-FFICIENT allows you to both measure its performance and improve the user experience. It's a DEM solution that takes your customers' expectations and usage into account. Its use helps you to provide them with a digital experience experience.
To achieve this, our automated systems reproduce users' digital journeys under identical conditions. This makes it easier to detect any real problems that might hinder their experience. The reproduction of their journeys is faithful to reality, with reinforced authentication taken into account.
Monitoring is continuous, and in the event of a problem, you are alerted immediately. You can also track your web application monitoring data on a customized dashboard.
API monitoring
Our solution for API monitoring monitoring solution is also based on proactive monitoring. It supports all types of API, regardless of the strong authentication system used, and provides you with a complete analysis of user behavior. Meeting the most stringent security standards, it enables you to :
- detect errors and drops in performance in real time;
- obtain a classification of incidents and anomalies to manage them more effectively;
- identify critical errors.
You'll also benefit from tailor-made support, with customer support dedicated to your platform and a customizable dashboard.
With this 2Be-FFICIENT solution, you can react quickly to problems and offer your customers continuity of service.
